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An identity card laser-etched onto the skin of the fruit

While conveying information on the fruit's peel is nothing new for kiwis, melons and watermelons, the same cannot be said for fruits considered more delicate, such as stone fruits.

The Science-Denial Playbook - interview

In The Playbook: How to deny science, sell lies and make a killing in the corporate world, Jennifer Jacquet, an associate professor in New York University’s Department of Environmental Studies, maps out how companies respond to a major threat to their operations — scientific evidence.

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